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By tracking session intervals, you’ll catch minute shifts in average usage frequency before the numbers are reflected in DAU/MAU. There’s a big difference between someone who launches the app once a month versus once a day, and surely there are a handful of people who use the app multiple times per day. Session intervals are superficially similar to daily active users (DAU) and monthly active users (MAU), but this metric is more precise. The longer the gap, the closer the user is to churning-relative, of course, to your app’s natural usage cadence. This metric measures the average gap between user sessions. If session length is shorthand for engagement, then session interval is shorthand for retention. If the average app session time is only a couple of minutes, while the checkout process takes at least five minutes, the mismatch might catch users off guard, prompting them to abandon the flow.īy iterating and improving on a long checkout process, you can increase successful purchases and make a tangible impact for your company. Session times can also reveal whether your checkout flow is too long.

By matching the initial session length with the onboarding completion event, you can calculate the average completion time for the flow, split into as many segments as necessary. If a person has frequent but brief sessions, especially shortly after app install, there’s a chance they didn’t fully understand the onboarding and they’re stumbling their way through.įurthermore, you can compare session length to other key flows, like checkout and onboarding. With proper segmentation, session length reveals whether an audience is having trouble understanding the app. But you can extrapolate and use session length as more than just a shorthand for engagement. If users are engaged, they’re more likely to use the app for longer sessions. It gives you a baseline average for measuring app engagement. Session length is measured by the amount of time between app open and app close. In this post, we’ll go over what metrics your team really needs to watch. While opens and clicks are a great place to start, you can track more mobile metrics to find out what makes a difference in user behavior. It’s about capturing data properly, as much as you can, and then sorting it into sensible, actionable pieces. But without a dedicated data science team, massive spreadsheets and databases won’t help your marketing.ĭata-driven marketing isn’t just about collecting information indiscriminately. How do we obtain data in the first place? It’s possible to track every single in-app event. Data is supposed to be the panacea to our marketing woes.

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